SEO Salaries 2022: Industry Development & Numerous Brand-new SEO Professionals

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SEO wages reported for 2022 shows development in SEO as an occupation.

The State of SEO report actions show that majority who submitted the study are brand-new to digital marketing.

Growth in entry-level salary reporting shows this increase of new experts and industry growth.

SEO Specialist Industry Growth

Of those who reacted to the survey, a more substantial portion than in 2021 reported they are new to the market.

28.7% of respondents reported having less than two years of experience, and 32.7% of survey respondents reported in between 2-4 years of experience.

This statistic indicates 61.4% of respondents were fairly brand-new to SEO, with less than 4 years of SEO experience.

There were less SEO experts (percentage-wise) with greater SEO experience, with those reporting the most years of experience being the tiniest group.

Portion Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over twenty years of experience in SEO.

Average Wage In SEO

The average salaries of entry-level SEOs were less than $34,000.

The overall variety of entry-level SEO experts at this pay rate grew by 7.5% compared to 2021, suggesting that the most growth in the SEO market is at the entry-level.

Decrease In SEO Revenues At The High End

In contrast to the development in entry-level positions, those reporting higher profits higher skilled modest reductions.

Fewer SEO professionals reported earnings in the center level, upper middle, and high-end of the SEO pay scale.

Decreases In Greater Earning SEO Specialists

Numerous salary categories for SEO specialists decreased:

  • 1.9% decrease in those earning between $35,000-$49,000.
  • 3.12% reduction in those earning in between $50,000-$74,000.
  • 1.97% reduction in those earning $100,000-$149,000.
  • 1.53% reduction in those making $150,000-$199,000.
  • 0.51% decrease in those making over $199,000.

One bright spot is that those earning between $75,000-$99,000 increased by 1.05%

These data points do not always imply that SEO incomes have actually gone down. They are portions and not real numbers.

The description is that the variety of entry-level SEO tasks increased by a tremendous 27.68%. That means that unless the other income varies experience similar growth, their percentages will naturally show a lower amount when expressed as a portion.

Nevertheless, it shows growth in entry-level SEO positions, which might show a healthy quantity of industry growth.

Income Ranges Differ By Nation

Another way to see the earning levels for SEO is across countries.

All earnings are kept in mind in dollars, based upon the currency exchange rate when the report was created.

SEO professionals in Australia tended to make higher rates, $91,989, even though 46.0% of participants reported having five years or less of SEO experience.

This statistic suggests a high need for Australian SEO specialists, with competition between firms and huge brand internal positions driving a greater pay rate.

Australian-based in-house search online marketer Ash Nallawalla validated this to be the case.

He stated, “Agencies are not keeping their staff, and I see the very same ones marketing the position over and over. AUD 110,000 appears to be the tipping point where they lose a team member to private work.

Agencies provide managers AUD 80,000, which is not competitive with in-house SEO wage rates. Business are working with in-house SEOs, and the larger ones might likewise have a firm on retainer.”

The United States also has indications of solid demand for SEO employees.

62.0% of SEO specialists reported less than 5 years of experience and an average wage of $78,431, reflecting the strong need for SEO among companies.

The salary ranges in Nigeria, Bangladesh, and Pakistan had lower pay rates.

Much of the respondents from these three nations reported being brand name brand-new to SEO, so the pay rates reported in the study may show the study participant’s newness to the industry but not necessarily of the market as a whole in those countries. Those industries are likely more fully grown than the study data shows.

SEO companies in Pakistan and Bangladesh typically focus external on working for firms and companies based in Western countries.

Some Western-based companies are run by Pakistani migrants who can take advantage of lower-cost SEO know-how in their native country.

Numerous agencies in the West outsource work to nations like Pakistan because of the lower expenses and high level of education, experience, and expertise.

In-house SEO work in Pakistan is hard to get due to the fact that of the high competition for positions working for big brand names. Nevertheless, the pay rates are not affected by the competitors because the wages are still competitive.

That high competitors for work is shown in the lower pay rates that the survey found.

According to Karachi, Pakistan-based freelance SEO Ozair Akhtar:

“The big brands here in Pakistan have SEO and other digital marketing teams as internal groups. And they are well-paid. It’s rather tough and competitive for any SEO professional to get a job internal SEO at any huge brand name.

SEO is a popular profession in Pakistan. And a growing number of online marketers finishing from universities are taking part. There are numerous SEO professionals with more than ten years of experience and know-how in this location. But brand-new people are joining too.”

According to those who filled out the study, SEO professionals in Spain, typically, made the least, earning just $45,236 annually.

Where Are SEO Pros Getting Their Start?

Years of experience can impact just how much SEO practitioners earn.

However the pay rates depend extremely on the demand for SEO skill in any provided region.

In some nations, such as Pakistan, tasks in SEO are a widely known option for extremely informed university graduates. Competitors for jobs is high as an effect.

But in other nations, like Australia, there is less job competition. SEO knowledge remains in more need there, meaning those with less experience have access to higher-paying tasks.

The survey suggests that, usually, countries that are economically thriving and with a high currency worth offer the highest-paying jobs for SEO specialists with less experience.

SEOs with less than five years of experience earn up to $99,000.

Of those making between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Similar experience-related patterns show up in those making incomes under $34,000 annually.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Make Over $100,000 In SEO

Independent freelancing is a successful location for those seeking top revenues.

Those who go it alone in organization, the freelancers and creators, reported higher earnings.

A stunning 44.5% of participants who are freelancers, creators, and agreement workers earn over $75,000 to $149,000.

This fact shows that freelancing continues to be a successful course.

That stated, experience levels are higher for those earning over $100,000.

Of those making over $100,000 each year, an overwhelming bulk have more than 5 years of experience.

This revenues data indicates that no matter area, greater experience levels are in demand and as a result necessary to make over $100,000.

How To Earn Over $200,000

The experience levels for SEO professionals earning over $200,000 need extensive years of digital marketing experience.

34.0% of those who reported making over $200,000 had 20 years or more of experience, suggesting that deep industry experience is highly valued.

Is SEO A High Paying Task?

In 2022, SEO tends to be a reasonably high-paying job, with at least 30% of positions that pay $75,000 to $99,000 offered to digital marketers with less than two years of experience.

SEO is a successful service in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work internal.

How Much Experience Do SEO Pros Need To Go Up?

According to the survey results, the very first four years of experience use many growth opportunities to move up the pay scale.

Survey results of roles and years of experience show that lots of digital online marketers have chances to reach manager-level positions after having simply a couple of years of experience.

The region of work and other soft skills can also be a factor of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Possibly not remarkably, many survey participants with less than two years of experience held lower-level positions. However, nearly 25% have managerial-level tasks.

These are the roles and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were supervisors.
  • 9.4% were freelancers or creators.

Two To 4 Years Of Experience

Digital marketing experts with 2 to 4 years of experience tended to have higher managerial roles.

The following is the breakdown of roles for SEOs with 2 to 4 years of experience:

  • 45.6% were in junior roles.
  • 39.8% were supervisors.
  • 10.1% were freelancers or founders.

5 Or More Years Of Experience

The function levels achieved by those with five or more years in the market appear to be the reverse of those with the least experience, with the majority reporting higher levels of functions.

Those with 5 more years of experience tended to have the greater management level functions in digital marketing, with the most substantial proportion, 43.7%, inhabiting the department head level.

Here are the functions of SEOs with greater than 5 years of experience:

  • 43.7% Supervisor or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Founder, freelancer, contractor.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least 3 basic courses for earning more as a digital online marketer.

One course is to put in the time and move up the ranks while working in-house or at an agency.

The 2nd course is to accrue experience and abilities while working in-house or at an agency and after that branch off as an independent SEO in the function of a creator, freelancer, or specialist.

The 3rd path is to begin as a freelancer and develop your abilities, then leverage your experience to get a full-time position or push into greater making brackets individually.

There’s no chance to speed up how many years of experience one has.

But abilities and accomplishments, particularly operating at a name brand name company or firm, is practical.

Experience doing things and finding out skills stay necessary, as the survey results show it only takes two to 4 years of experience to gain a greater function in SEO.

But ultimately, skills got from experience will determine how well an individual can move up within a company as an in-house expert or make more as a freelancer with their ability to please and keep customers.

Those with the function of creator represent the highest revenues in the group determining as freelancers.

Unsurprisingly, founders tended to earn the most among those in the self-employed wing of SEO professionals.

Part of that success comes from stepping back from the real work and employing others.

Jason Hennessey, CEO at Hennessey Digital, associated his success as a creator to hiring the best individuals.

Jason shared, “I ‘d say among the very best things I’ve done is purchasing excellent management, putting intelligent individuals in location for their specific functions, then leaving their way. I produce the vision, and they help me execute it.”

Michael Bonfils, Global Managing Director of SEM International, suggested that a creator should, in the beginning, learn how to do most tasks in business, ultimately handing off those jobs to staff members.

Michael shared his trick to being an effective creator,

“A creator should be doing whatever themself initially. It gives them grounding and standard knowledge of sales, marketing, and accounting in addition to the real work.

Eventually, you discover people who do a better task than you do, especially stuff you don’t like doing. And you keep handing off duties till you are doing simply the important things that you enjoy doing.”

How To Become A Better SEO

Years of experience are important for making more, but the key word here is experience, not years.

Knowing abilities is paramount for going up the SEO market ladder.

There are many resources available for assisting people launch their careers in SEO or to enhance their present skills.

Discover SEO: Newbies

Best SMM Panel

Online search engine Journal releases a thorough series of articles that supplies a foundation for understanding digital marketing.

This is a resource for those who are beginning their journey or have actually just started learning more about SEO.

It begins with a description of the history of SEO, the essential basics, and then the strategy.

Clocking in at thirty-five chapters, Best SMM Panel’s introduction to SEO makes an outstanding structure for any ambitious digital online marketer.

Learn SEO: Intermediate


Google releases a starter guide that uses a level of SEO details appropriate for those currently in charge of a site in some capability.

This guide is not for those with little to no knowledge of SEO.

It is most suitable for those with a basic website understanding level.

This guide supplies little actionable SEO info in terms of method.

But it does provide important information for understanding a large range of knowledge about how online search engine work and the technical level of handling search look.

The guide covers sitemaps, canonical URLs, robots.txt, featured bits, local search, and debugging suggestions.

Google’s starter guide begins with a glossary of terms to help construct the foundation for the rather technical info that comes next, which is a lot.

The guide consists of 4 sections:

  1. Crawling and indexing.
  2. Search Look.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, global & multilingual, education websites).

Search Engine Optimization (SEO) Starter Guide

How To Get SEO Certifications

Google Accreditation

Google also provides an online accreditation program.

It is not a replacement for a university degree. It is a training certification to help an employee shift to a brand-new job in digital marketing.

This program concentrates on assisting individuals learn the abilities needed to acquire an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Featured Image: Paulo Bobita/Best SMM Panel