Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is necessary to SEO, the sports industry can produce some learnings for anyone in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Show to talk about the world of sports development and sports marketing. She shares her journey from standard journalism to PR and marketing.

Have a look at how sports can offer some valuable marketing insights and how marketing can take advantage of sports too.

We know how enthusiastic individuals have to do with a sport, whether football, soccer, or basketball. Individuals often have an illogical accessory to this activity, myself consisted of. We do not utilize our minds when we process a sport. The fan base is not something rational. So when you have such an accessory to something. The psychological connection is so strong that, of course, brands will want to be included. Sports marketing is accompanying to the enormous love, accessory, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to start seeing brand names line up with athletes whose message and online personality align with the worths that the brand name wishes to spread out.— Karina Barriga Albring, 24:31

Brand names like to have ambassadors who are relatable and who are real people. So if you are an athlete who enjoys theater, go to the theater and get involved in regional neighborhood activities. Try to recognize the other enthusiasms that you have. All of that assists you develop your persona. Make individuals find you more relatable and likable, which will equate into brands wanting to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other industries assisted her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what level is certifying a part of Sports Marketing?
[19:14]– The importance of individual branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to build their brand name.
[33:28]– Sports Marketing tips that can be used to marketing.

Resources mentioned:
FIFA– https://www.fifa.com/

In the time that we’re residing in, we’re no longer completing for an audience. We’re not only
competing with our direct competitors but for the attention of the audience. You’re competing for people’s times. So if you are attempting to get one of your fans’ attention, you are competing with the music they listen to. You’re also taking on Spotify therefore several things. Nowadays that is something that we need to consider when we analyze our strategies and our positioning. It’s not only about our direct rivals however about who our audience is providing their time and interest to.— Karina Barriga Albring, 48:29

In website development or SEO, it’s constantly great to examine what your primary rival is doing and your smaller competitors. And it’s constantly great to have a “side job” to experiment with. However, obviously, you may be unable to do it on your business’s website. Still, the ability to have some side task and then turn it into a company case and then pitch the capability to do it on your company’s website may likewise be helpful.— Loren Baker, 47:23

The primary thing is comprehending the audience. Who are you trying to reach, and after that determine the best channels to reach that audience? With influencers and content developers online, when we think about PR, we do not just consider standard media. We think of anyone with a platform to make your message widespread.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina likes structure long lasting relationships with individuals, utilizing the video game of football as her prime opportunity.

Her passion for sports and knowledge in journalism, public relations, and marketing help her develop professional athletes and organizations side-by-side through dynamic business designs.

With an MBA dedicated to Football Industries already under her belt integrated with bi/multicultural experience within the industry, Karina is all set to make substantial changes in this ballgame!

Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verified: https://twitter.com/kbarrigaalbring Get In Touch With Loren Baker, Creator of Online Best SMM Panel: Follow him on Buy Twitter Verified: https://www.twitter.com/lorenbaker Get in touch with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker