Does the IP address of your site’s server affect your rankings in search results page? According to some sources around the internet, your IP address is a ranking signal used by Google.
However does your IP address have the possible to assist or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking factor.
The Claim: IP Address As A Ranking Aspect
Articles on the web from trusted marketing sites claim that Google has over 200 “understood” ranking factors.
These lists frequently include statements about flagged IP addresses impacting rankings or higher-value links since they are from different C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Fortunately, these lists stimulated various discussions with Google staff members about the validity of IP addresses as ranking factors in Google’s algorithm.
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The Evidence Against IP Address As A Ranking Element
In 2010, Matt Cutts, previous head of Google’s webspam group, was asked if the ranking of a customer’s website would be impacted by spammy sites on the exact same server.
“On the list of things that I fret about, that would not be near the top. So I understand, and Google comprehends that shared web hosting takes place. You can’t truly control who else is on that IP address or class c subnet.”
Ultimately, Google decided if they took action on an IP address or Class C subnet, the spammers would simply transfer to another IP address. Therefore, it would not be the most effective way to take on the issue.
Cutts did note a particular exception, where an IP address had 26,000 spam websites and one non-spammy website that welcomed more examination but reiterated that this was a remarkable outlier.
In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam group, noted that Google can do something about it when totally free hosts have been massively spammed.
In 2016, during a Google Web Designer Headquarters Hours, John Mueller, Search Advocate at Google, was asked if having all of a group’s websites on the exact same c block of IP addresses was an issue.
“No, that’s completely great. So that’s not something where you synthetically require to buy IP address blocks to simply shuffle things around.
And specifically if you are on a CDN, then maybe you’ll wind up on an IP address block that’s used by other business. Or if you’re on shared hosting, then these things occur. That’s not something you require to artificially move around.”
In March 2018, Mueller was asked if an IP modification with a different geo-location would impact SEO. He responded:
“If you relocate to a server in a different place? Typically not. We get enough geotargeting details otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”
A couple of months later on, Mueller replied to a tweet asking if Google still counted bad neighborhoods as a ranking signal and if a devoted IP was essential.
“Shared IP addresses are fine for search! Lots of hosting/ CDN environments use them.”
In October 2018, Mueller was asked if the IP address location mattered for a website’s rankings. His action was simply, “Nope.”
A couple of tweets later, within the same Buy Twitter Verified thread, another user commented that IP addresses mattered regarding backlinks. Mueller once again responded with an easy “Nope.”
In June 2019, Mueller got a question about Google Search Console revealing a website’s IP address rather of a domain. His answer:
“Usually, getting your IP addresses indexed is a bad concept. IP addresses are typically short-term.”
He recommended that the user guarantee the IP address redirects to their domain.
A couple of months later, when asked if links from IP addresses were bad, Mueller tweeted:
“Hyperlinks from IP addresses are definitely fine. The majority of the time, it means the server wasn’t established well (we canonicalized to the IP address rather than the hostname, easy to repair with redirects & rel=canonical), however that’s just a technical information. It doesn’t suggest they’re bad.”
In early 2020, when asked about getting links from various IP addresses, Mueller stated that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what happens if a site on an IP address bought links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is really common. Having some bad websites on an IP doesn’t make everything on that IP bad.”
In September, throughout a conversation about bad neighborhoods affecting search rankings, Mueller stated:
“I’m not knowledgeable about any ranking algorithm that would take IPs like that into account. Take a look at Blog writer. There are terrific sites that succeed (disregarding on-page limitations, etc), and there are horrible websites hosted there. It’s all the exact same infrastructure, the same IP addresses.”
In November, Gary Illyes, Chief of Sunshine and Happiness at Google, shared a fun reality.
“Enjoyable reality: altering a site’s underlaying facilities like servers, IPs, you call it, can change how quick and typically Googlebot crawls from said website. That’s due to the fact that it actually spots that something altered, which prompts it to relearn how quick and frequently it can crawl.”
While it’s interesting details, it seems to impact crawling and not ranking. Crawling is, naturally, required to rank, but crawling is not a ranking factor.
In 2021, a Buy Twitter Verified user asked if IP canonicalization might favorably affect SEO. Meuller replied:
“Unless folks are linking to your website’s IP address (which would be unforeseen), this wouldn’t have any effect on SEO.”
Later in December, when asked if an IP address rather of a hostname looks unusual when Google examines a link’s quality, Meuller stated, “Ip addresses are great. The web has lots of them.”
If you’re stressed over your IP address or hosting business, the consensus seems to be: Don’t stress.
Get More Google Ranking Aspect Insights.
Our Verdict: IP Address Is Not A Ranking Element Any Longer
Maybe in the past, Google explore IP-level actions against spammy sites. However it needs to have discovered this inefficient due to the fact that we are not seeing any confirmation from Google representatives that IP addresses, shared hosting, and bad neighborhoods belong of the algorithm.
Therefore, we can conclude for now that IP addresses are not a ranking element.
Included Image: Paulo Bobita/Best SMM Panel
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