Google’s John Mueller: WordPress Not Inherently Better For SEO

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In reaction to a thread on Reddit, Google Browse Advocate John Mueller states there’s no intrinsic SEO advantage to utilizing WordPress compared to coding a site yourself.

A thread in the r/SEO forum asks a familiar concern numerous practitioners face in their professions.

Is WordPress better for SEO than coding your own website?

Other variations of that question include, “is WordPress better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the answer is always the exact same.

WordPress isn’t naturally better for SEO than any other alternative. It’s one of many ways to construct a site that ranks in Google.

Mueller On WordPress For SEO

In reaction to whether using WordPress is better for SEO than coding your own website, Mueller states:

“Not for SEO, however you can focus more on the content if you do not invest all your time producing a new CMS on your own. (some individuals prefer making a CMS, so YMMV).”

As Mueller states, the most considerable benefit WordPress provides is the ease of usage compared to by hand writing code.

Nevertheless, that’s only useful to the site owner. It makes no difference to Google if a website is constructed with WordPress.

This question comes up frequently and is worth reviewing due to the false information flowing around WordPress and SEO.

For example, take the second-most upvoted comment in the Reddit thread directly below Mueller’s.

A private claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress websites more effectively than other CMSs.

That’s incorrect, though the myth of WordPress being better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. For additional information regarding the SEO abilities of WordPress compared to other content management systems, see this article from SEJ Creator Loren Baker. Baker notes the 25 finest SEO-friendly alternatives to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/Best SMM Panel