Google’s Desktop Search Results Are Now Continually Scrollable

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Google is making desktop search engine result more like mobile with an upgrade that lets users endlessly scroll through numerous pages.

Constant scrolling is now rolling out to desktop search results page in the United States.

In an email to Online search engine Journal, Google explains how the SERPs will show up to six pages of URLs prior to prompting users to click “more results”:

“… we’re bringing continuous scrolling to desktop so you can continue to see more helpful search engine result with less clicks. It’s now even simpler to get motivated with more information within your reaches.

Now, when you scroll down you’ll continue to discover relevant outcomes so that you can discover new ideas. When you reach the bottom of a search results page page, up to 6 pages of outcomes will be instantly shown up until you see a “More outcomes” button if you want to continue even more.”

As Google continues to fill the very first page of search results with advertisements, included bits, media, ‘people likewise ask’ boxes, and other features, this upgrade is a win for routine websites.

Giving searchers the capability to scroll through 6 pages at the same time increases their possibility of seeing more outcomes before striking a roadblock.

We do not expect this change to effect reporting. Google kept in mind last year, upon updating mobile search results to continuous scrolling, that there’s no distinction in Search Console.

That’s because Search Console tracks SERP positions, not pages, Google discusses:

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