Google Updates Show & Video 360 Account Level Suspension Policies

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Throughout the year, Google has actually made many updates and clarifications to its displeasure policies.

These updates have actually primarily revolved around offering more context to advertisers on the nature of ad displeasures.

Previously this year, Google upgraded its ad location policy, unavailable video policy, and 3-strike rule.

To round out the year, Google is upgrading its account-level suspensions for Display and Video 360 users in December 2022.

What’s Altering?

Google is updating the primary Displeasures and Suspensions page to have a page dedicated to Show and Video 360 users.

The new page will clarify what violations would constitute an account suspension. These include:

  • Circumventing systems
  • Collaborated deceptive practices
  • Fake
  • Promotion of unauthorized drug stores
  • Unacceptable organization practices
  • Trade Sanctions infraction
  • Raunchy content

While the new Show and Video 360 page isn’t offered yet, expect to see additional context on the offenses above to ensure you avoid them.

Repeat Infractions Can Lead To Suspension

In addition to the noted infractions above, Google announced that a partner account could also run the risk of suspension.

If a marketer within a partner account has been discovered to breach policies consistently, the account itself can be suspended. To be clear, this doesn’t suggest any infraction could get an account suspended.

Google’s statement mentioned that if the partner account or advertiser has “repeatedly or predominantly participated in outright policy offenses,” that would trigger suspension.

Per Google’s meaning, outright infractions are:

  • “An infraction so severe that it is illegal or postures considerable harm to our users or our digital advertising community. Outright violations frequently reflect that the marketer’s total company does not follow Google Ads policies or that a person violation is so serious that we can not run the risk of future exposure to our users.”

So, what can you do if that happens?

The good news is that the partner and advertiser can appeal account suspensions if hit with one.

Summary

Google is continuously examining its ad and account policies and infractions. Constant updates throughout the year have brought more clearness to advertisers around not only the nature of the displeasure but also more assistance on how to repair these infractions.

Since Google relies on both human interaction and automation to spot violations, it’s always a good idea to spot-check your account for any disapprovals every week.

As Google presents the brand-new policy page, we will upgrade this post to include the link.

Included Image: paper cut design/Best SMM Panel