Google Responses If Splitting A Long Post Could Lead To Thin Material

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In a Google Browse Workplace Hours video, Googler Lizzi Sassman responded to a concern about thin material, clarifying a common misperception about what thin material truly is.

Thin Content

The word thin ways lacking density or width.

So when we hear the term “thin content” it’s not uncommon to think of thin content as a webpage with very little content on it.

The real definition of thin content is more along the lines of material that does not have any added value.

Examples are a cookie cutter page that barely varies from other pages, and even a website that is copied from a seller or maker with absolutely nothing extra added to it.

Google’s Product Evaluation Update extracts, among other things, thin pages consisting of evaluation pages that are only product summaries.

The hallmark qualities of thin pages is that they lack originality, are barely various from other pages and/or do not provide any specific added worth.

Entrance pages are a form of thin content. These are websites created to rank for particular keywords. An example can be pages developed to rank for a keyword expression and different city names, where all the pages are practically the exact same except for the names of the cities.

Are Brief Articles Thin Content?

The individual asking the concern wanted to know if splitting up a long short article into shorter articles would lead to thin material.

This is the question asked:

“Would it be considered thin content if an article covering a lengthy topic was broken down into smaller short articles and interlinked?”

Lizzi Sassman responded to:

“Well, it’s tough to know without looking at that content.

However word count alone is not indicative of thin content.

These are 2 completely genuine methods: it can be good to have a thorough article that deeply checks out a topic, and it can be similarly simply as great to break it up into simpler to comprehend subjects.

It really depends on the subject and the content on that page, and you understand your audience best.

So I would focus on what’s most useful to your users which you’re offering sufficient value on each page for whatever the subject may be.”

Splitting a Long Short Article Into Multiple Pages

What the individual asking the question may have been asking is if was all right to split one prolonged subject across several pages that are interlinked, which is called pagination.

With pagination, a site visitor clicks to the next page to keep checking out the material.

The Googler presumed that the person asking the concern was splitting a long article into shorter short articles committed to the numerous topics that the prolonged short article covered.

The non-live nature of Google’s new version of SEO office-hours didn’t enable the Googler to ask a follow-up concern to confirm if she was understanding the concern properly.

In any case, pagination is a great way to break up a prolonged article.

Google Browse Central has a page about pagination best practices.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark