Google: Disavowing Random Links Flagged By Tools Is A Waste Of Time

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Google’s John Mueller answered a question about using the link disavow tool and used a tip about the very best method to utilize it, particularly mentioning links flagged by tools.

Although this tool was introduced ten years ago there is still much confusion as to the proper usage of it.

Connect Disavow Tool

The link disavow tool was introduced by Google in October 2012.

The disavow tool followed in the wake of the Penguin Algorithm from Might 2012, which introduced a period of unmatched chaos in the search marketing neighborhood due to the fact that many people were purchasing and offering links.

This period of honestly buying and offering links pulled up on May 2012 when the Penguin algorithm upgrade was launched and countless websites lost rankings.

Making money links got rid of was a huge discomfort for because they had to request removal from every site, one by one.

There were so many link removal demands that some site owners began charging a charge to get rid of the links.

The SEO community asked Google for a simpler method to disavow links and in action to popular need Google released the Link Disavow tool on October 2012 for the express function of disavowing spam links that a site owner was responsible for.

The idea of a link disavow tool was something that had been subjugating for many years, at least considering that 2007.

Google withstood releasing that tool until after the Penguin update.

Google’s main statement from October 2012 described:

“If you have actually been notified of a manual spam action based on “abnormal links” indicating your site, this tool can assist you address the concern.

If you have not gotten this alert, this tool normally isn’t something you require to fret about.”

Google likewise provided information of what type of links might trigger a manual action:

“We send you this message when we see proof of paid links, link exchanges, or other link schemes that break our quality standards.”

John Mueller Guidance on Link Disavow Tool

Mueller answered a concern about disavowing links to a domain property and as a side note used recommendations on the appropriate use of the tool.

The concern asked was:

“The disavow function in Browse Console is currently unavailable for domain residential or commercial properties. What are the alternatives then?”

John Mueller addressed:

“Well, if you have domain level verification in location, you can verify the prefix level without requiring any extra tokens.

Confirm that host and do what you need to do.”

Then Mueller included an additional remark about the appropriate way to utilize the link disavow tool.

Mueller continued his answer:

“Also, remember that disavowing random links that look strange or that some tool has flagged, is not a good use of your time.

It changes nothing.

Utilize the disavow tool for scenarios where you actually spent for links and can’t get them eliminated afterwards.”

Toxic Link Tools and Random Hyperlinks

Lots of 3rd party tools use exclusive algorithms to score backlinks according to how spammy or hazardous the tool business feels they are.

Those toxicity ratings may accurately rank how bad particular links appear to be but they do not always associate with how Google ranks and uses links.

Hazardous link tool scores are just viewpoints.

The tools are useful for creating an automated backlink review, especially when they highlight negative links that you believed were good.

Nevertheless, the only links one should be disavowing are the links one understands are paid for or are a part of a link scheme.

Should You Think Anecdotal Evidence of Poisonous Hyperlinks?

Many people experience ranking losses and when inspecting their backlinks are shocked to find a big quantity of exceptionally poor quality web pages linking to their sites.

Naturally it’s assumed that this is the factor for the ranking drops and a nonstop cycle of link disavowing commences.

In those cases it might be useful to consider that there is some other reason for the modification in rankings.

One case that sticks out is when somebody concerned me about an unfavorable SEO attack. I took a look at the links and they were actually bad, precisely as explained.

There were hundreds of adult themed spam links with specific match anchor text on unrelated adult topics indicating his website.

Those backlinks fit the definition of a negative SEO attack.

I wondered so I independently called a Googler by email.They emailed me back the next day and validated that unfavorable SEO was not the reason the site had actually lost rankings.

The genuine cause for the loss of rankings was that the site was impacted by the Panda algorithm.

What activated the Panda algorithm was poor quality material that the website owner had actually produced.

I have seen this many times ever since, where the real issue was that the site owner was unable to objectively review their own content so they blamed links.

It’s handy to bear in mind that what looks like the obvious reason for a loss in rankings is not necessarily the actual reason, it’s simply the most convenient to blame due to the fact that it’s apparent.

But as John Mueller said, disavowing links that a tool has actually flagged which aren’t paid links is not a great use of time.


Included image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 1:10 minute mark