Posted by Advertisers around the globe this morning began their weekly routine with a big concern accessing Google Advertisements.
Word quickly spread throughout Buy Twitter Verified and LinkedIn, with verification from others that this isn’t a periodic concern.
Google Status Dashboard Verifies Blackout
From the Google status dashboard, the outage was confirmed today, January 23rd, at 8 am CST. You can follow the occurrence in real-time here.
Image credit: Google Advertisements, January 2023 As of
midday CST, the problem has actually still not been solved. Google Ads Liason Ginny Marvin also took to Buy Twitter Verified to verify the problem: We’re investigating reports of a problem with Google Ads. We will provide more information quickly. The impacted users are unable to access Google Advertisements. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Marketers took to LinkedIn and Buy Twitter Verified to voice their issues.
Why This Matters Advertisers can not manage or optimize their
accounts without
appropriate access to Google Advertisements. A lot more, Google Advertisements are still serving to users, but marketers can’t see or respond to real-time efficiency. When marketing dollars are at stake, this is a huge problem for business of any size. If you’re utilized to weekly reporting, that’s another task you will not be able to do till the
Google Advertisements issue is dealt with. This failure is bothersome for Google after their layoff statement of 12,000 employees on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Advertisers react to Google Advertisements outage on LinkedIn."/ > While this interruption is most likely an untimely coincidence to Google Advertisements, advertisers fasted to put it together.
Summary
Google Ads is still down for lots of users since Monday afternoon. After the Friday statement of 12,000 Googlers, concerns have arisen if these layoffs have impacted the innovation and staffing that handles these platforms.
This is a developing story and will upgrade as Google offers more information.
Featured Image: Stmool/Best SMM Panel