This past November, I decided to do an experiment. I wished to see if LinkedIn pods actually worked or if they were simply a waste of time.
For those of you who do not understand what a LinkedIn pod is, it’s basically a group of individuals who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be enhanced by the LinkedIn algorithm. So, I chose to sign up with a few pods and test it out for myself.
I’m not always a recognized LinkedIn believed leader with thousands of followers, however I post about my writing deal with a fairly regular basis and have even gotten a couple of customers through LinkedIn. So a couple of more fans and engagements with my posts absolutely wouldn’t injure.
Here’s what I learned from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s start with the essentials.
A LinkedIn pod, typically called an engagement pod, is a group of individuals who have consented to link and engage with each other’s material on LinkedIn. The concept is that by being in a pod, you’ll have the ability to increase your connections and, as a result, your opportunities.
In an engagement pod, members accept like, comment, share, and react to each others’ posts on a regular basis. Frequently, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can see and connect with it.
Most engagement pods work on the principle of reciprocity. So, if you want individuals to like, comment, or share your material, you’ll need to do the very same for them.
Why utilize an engagement pod on LinkedIn?
Engagement pods are stated to be handy since they can:
- Magnify the reach of your content
- Assist you get more engagement on your material (likes, remarks, shares)
- Deal extended networking chances
- Engage employees to support your brand name
The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and comments, your post will perform much better.
This is particularly essential due to the fact that the LinkedIn algorithm divides content on the platform into 3 types:
- Spam: Posts with bad grammar, a lot of hashtags, or accounts that publish too often may be marked as spam.
- Low-quality posts: Posts that don’t follow finest practices, or do not get enough engagement, will be labeled “low-quality.”
- High-quality posts: Posts that are easy to check out, motivate concerns, and integrate strong keywords will be labeled top quality and, for that reason, will be shown to more users on LinkedIn.
The concern is: is engagement enough to make a post “premium” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.
How to join a LinkedIn pod
There are a number of various methods to sign up with a LinkedIn engagement pod.
Initially, you can begin your own pod by developing a group message thread with LinkedIn users you ‘d like to pod with. We’ll call this a manual LinkedIn pod.
Second, you can utilize LinkedIn-specific pods, where you join LinkedIn groups focused on creating pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your market.
There are also third-party apps like lempod specifically developed for automating LinkedIn engagement pods.
Finally, LinkedIn pod groups exist on other social networks sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verified and different other pods on platforms like Telegram.
I experimented with all four types of engagement pods to see which ones worked best. I utilized a various LinkedIn post for each technique so that I could precisely track any distinctions in engagement across approaches.
Here’s a breakdown of that procedure.
Handbook pods: I used a blog post on scheduling Buy Instagram Verified reels.
Before the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this method, I utilized a blog post I ‘d shared on economic crisis marketing
. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 remarks
Automated LinkedIn pods:
I used a post I wrote for Best SMM Panel on social media share of voice. Prior to the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were utilized here. Handbook LinkedIn pod approach I started off by producing a manual LinkedIn pod of my own.
I chose a small group of my writer pals (due to the fact that they comprehend the research study process)to pod up with. I sent them a fast message describing the technique and motivated them to communicate with each other.
Thankfully, they’re all great sports, and I immediately started getting a barrage of LinkedIn notifications revealing the assistance of my buddies.
I likewise immediately saw some new(complete stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”worker(quite certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin employee "width= "620 "height="504"/ > That all taken place in just a number of hours! LinkedIn-specific pod approach I likewise signed up with a few LinkedIn group pods focused on digital marketing and social networks.
The variety of members really varied in these groups. One had more than a million members, at the others had simply a few dozen. I chose a mixture of high-member pods along with a couple of smaller ones. If
vanity metrics have actually taught me anything, it’s that even if a great deal of people
are in your circle, it does not suggest they’re actually taking note. Some of the pods I discovered in my search were referred to as non-active, so I stayed away from those. Of all the groups I signed up with, Game of Content was the only one that seemed to have regular posts from other users. The guidelines of GoC were quite easy: There is
just one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it remains relevant. Group members can then comment on the post with their LinkedIn post link and other members are indicated to engage with them. As I went through the weekday post remarks, I did see lots of individuals replying to comments with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and comments from those exact same group members
. So, yeah, this was working. At least in terms of amassing more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of material
users talking about each others linkedin posts”width= “620”height= “470”/ >
I entered and did the same, engaging with published links and
commenting with my own link after I was done. And I gradually started to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I also set up the lempod extension on my Google Chrome web browser. lempod provides a digital market loaded with LinkedIn engagement pods you can sign up with. I joined a few pods focused on digital marketing and social media. The first one I was accepted to was called”Content+ Social Network Marketing pod”. That appeared relevant. I immediately posted the link to my post. Once I shared the link, the screen opened to a big chart, with a list of people
” Members who will engage”and”Members who have currently engaged. ” I cross-checked the”Members who have currently engaged”tab with my real post. And, yep. Sure enough, those users were now shown as brand-new likes on my post.
Within just a few minutes, my impressions had actually grown from 191 to 206. I likewise had six new comments. I watched this number steadily climb up over the next hour.
While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may show these users were really thinking about my work.
Not to mention, the engagement was can be found in quickly. Every 45 seconds there was another notification! Possibly LinkedIn would consider my post viral? Or, maybe it would get identified as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notices can be found in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run till I saw that every member of the pod had engaged. 2 hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt joining the” LinkedIn Growth Hackers “group on Buy Facebook Verified, but I was never authorized.
It seems this group may
be non-active now. I did not discover any other active LinkedIn pods to sign up with on other channels. Results TL; DR: At first glimpse, it may look like the Automated LinkedIn pod was the most reliable pod, however I really think it was the Handbook pod for factors that I will describe below. In any case, none of the LinkedIn pods truly made a huge difference for me or assisted grow my existence on the platform substantially.
|Automated LinkedIn pod||54||24||0||261|
Keep reading for more information and context on these results.
This appeared like the most natural, many constant method. Due to the fact that I was leveraging people I currently understood, the comments were authentic, pertinent, and genuine.
Not to point out, these individuals are actually in my industry– suggesting if my posts show up in their feeds to their connections, it may help me network further.
Absolutely nothing about this method came off as spammy, though I do not understand how practical it is to ask my friends to do this every week.
Over the course of one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this method brought in the most remarks, responses were vague and less appropriate than those discovered in my manual pods. Plus, the majority of these people worked beyond my market. So, there likely isn’t much advantage to my content showing up in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 comments
Automated LinkedIn pods This approach certainly brought in the most likes and comments. However, I didn’t see any appropriate profile sees, direct messages, or connection demands come through. Also, while there were a great deal of brand-new remarks, they were all practically the same:
- “Really cool Hannah!”
- “Terrific post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear remarks signal that none of these users really read my post (that makes sense, considering their profiles are being automated).
I can just picture that other users may see this and believe the exact same thing. My spam alert is sounding.
After 3 hours, my post got:
- 54 likes
- 24 comments
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not collect any extra engagement from this method.
What do the outcomes mean?
Here are the main takeaways from my experiment.
Genuine pods have merit
There is definitely some engagement to be gotten from utilizing LinkedIn pods. Pods that are made up of pertinent, authentic connections within your industry can definitely assist to magnify your material and get you more views, likes, and comments.
Spammy pods won’t get you far
However, if you’re trying to game the system by joining pods that are full of fake accounts or that are unassociated to your market, you’re not going to see much benefit. So what if you got 50, 100, or 200 likes? They do not suggest much if they’re coming from accounts that will never ever do business with you.
LinkedIn pods ARE humiliating
I think what struck me most about this experiment was the discomfort that included having many unconnected strangers present on my posts. Sure, from a glimpse it looks cool to have 50+ likes, but if anyone took a more detailed look it would be quite apparent the engagement was spam.
Just as I wouldn’t suggest companies purchase their Buy Instagram Verified fans, I wouldn’t suggest they use engagement pods. Maybe, in many cases, where the pod members are hyper-relevant to your specific niche, it’s worth it. However if it looks suspicious, opportunities are your audience will see. And the last thing you want is to lose their trust.
Focus on close, relevant connections
If you still want to sign up with a LinkedIn pod after reading this, the very best way to use them is to join ones that are relevant to your market which are made up of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can result in valuable relationships (and, ideally, real clients).
Here are a few pointers for finding the ideal LinkedIn pods:
- Take a look at groups related to your market or niche. A lot of these will have pods related to them.
- Ask relied on connections if they understand of any good pods to sign up with.
- Create your own pod with a group of like-minded people.
- Prevent overly spammy pods that are just concentrated on promoting material and not participating in genuine conversations.
- Most of all, concentrate on excellent, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.
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