An ex-Googler called Marissa Mayer appeared on the Freakonomics podcast to go over the topic of whether Google is getting worse. Mayer recommended that asking why Google Browse is getting worse is the wrong concern. Her description of what is wrong turns the spotlight back on the web itself.
Why Marissa Mayer’s Viewpoint Matters
Marissa Mayer was worker # 20 at Google, supervising engineers, ending up being director of consumer web items and belonged of the three-person team that dealt with creating AdWords.
Mayer dealt with numerous jobs, including Google Images, News, Maps, and Gmail. She was at one point in charge of Regional, Maps, and Location Solutions.
She eventually left Google to end up being the president and CEO of Yahoo! for 5 years.
There are couple of individuals in the world with her level of specialist understanding of and history with search, that makes her views about the current state of search of fantastic interest.
Freakonomics Podcast: Is Google Worsening?
The host of the podcast started out the program by explaining how in their experience Google is not as great as it used to be.
“The power of that discovery faded, as revelations do, and we all began to take Google for granted.
When you required some information, you just typed a few words into the search box and, very rapidly, you got the response you were looking for, generally from an authoritative source.
However today? To me, a minimum of, it does not feel the same.
My search engine result just do not appear as helpful.
I feel like I’m seeing more advertisements, more links that may too be ads, and more links to spammy websites.”
Marissa Mayer Says Google is Simply a Window
Marissa Mayer concurred that the search experience is various today.
But in her opinion the problem isn’t Google. The way she sees it, Google is just a window onto the Web.
Mayer shared her opinion:
“I do think the quality of the Internet has taken a hit.
… When I began at Google, there had to do with 30 million websites, so crawling them all and indexing them all was reasonably straightforward.
It seems like a lot, however it’s little.
Today, I think there was one point where Google had seen more than a trillion URLs.”
The host of the program asked if the increase in the variety of URLs is the reason that search engine result are worse.
“When you see the quality of your search engine result decrease, it’s natural to blame Google and be like, ‘Why are they worse?’
To me, the more interesting and advanced idea is if you state, ‘Wait, but Google’s simply a window onto the web. The real concern is, why is the web getting worse?’ “
Why is the Web Getting Worse?
The host of the program supported the concept that the issue is that the Internet is worsening and, as Marissa recommended, he asked her why the web becoming worse.
Mayer used an explanation that deflects from Google and lays blame for poor search results page on the web itself.
She explained the reason why the web is worse:
“I think since there’s a great deal of economic reward for false information, for clicks, for purchases.
There’s a lot more fraud on the internet today than there was twenty years earlier.
And I believe that the web has actually had the ability to grow and develop as quickly as it has since of less guideline and because it’s so worldwide.
However we likewise have to take the flipside of that.
In a fairly uncontrolled space, there’s going to be, you understand, economic mis-incentives that can sometimes break down quality.
And that does put a lot of onus on the brokers who are browsing that information to try and conquer that. And it’s tough.
It sort of needs to be more, in my view, an ecosystem-style reaction, rather than just a basic correction from one star.”
Is the Issue Really the Internet?
The concept that the Internet is poor quality because it is relatively uncontrolled is arguable.
There are federal government firms dedicated to securing consumers from deceptive online activities. One example is the United States government Federal Trade Commission guidelines on advertising, endorsements and marketing. These rules are the reason that websites disclose they are profiting from affiliate links.
Google itself also manages the Web through its publishing standards. Failure to abide by Google’s guidelines can result in exclusion from the search engine result.
Google’s capability to control the Internet reaches the quality of material itself as evidenced by the fact that out of 8 algorithm updates in 2022, six of them were focused on spam, product evaluations and benching unhelpful content.
It might be stated that Google’s algorithm updates proves that Google is more concentrated on fixing Internet material than it is on enhancing the technology for returning appropriate search engine result.
That a lot of Google’s efforts is focused on motivating an “ecosystem-style reaction” aligns with Marissa Mayer’s observation that the problem with search is the sites and not Google.
Is Google Browse even worse due to the fact that sites today are worse or is the problem with Google itself and they simply can’t see it?
Listen to the Freakonomics podcast:
Is Google Worsening?
Included image by Best SMM Panel/Asier Romero