7 Ways To Use Google Trends For SEO & Content Marketing

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Google Trends is a surprisingly beneficial tool for keyword research study, specifically when utilizing sophisticated search choices that are essentially hidden in plain sight.

Explore the various Google Trends menus and choices and discover relatively unlimited ways to get more keyword search volume insights.

Learn brand-new methods to unlock the power of among Google’s crucial SEO tools.

The Worth Of Google Trends

While Google Trends is accurate, it doesn’t reveal the quantity of traffic in real numbers.

It shows the varieties of questions made in relative percentages on a scale of no to 100.

Unlike Google Trends, paid SEO tools offer traffic volume numbers for keywords.

But those numbers are just estimates that are extrapolated from a mix of web traffic data service providers, Google Keyword Coordinator, scraped search engine result, and other sources.

The clickstream data generally comes from anonymized traffic data obtained from users of particular pop-up blockers, browser plugins, and some totally free anti-virus software.

The SEO tools then use a calculation that corresponds to their finest guess of how that data correlates with Google keyword search and traffic volume.

So, despite the fact that paid SEO tools supply price quotes of keyword traffic, the information presented by Google Trends is based on real search questions and not guesses.

That’s not to say that Google Trends is much better than paid keyword tools. When utilized together with paid keyword tools, one can acquire a near-accurate concept of true keyword search volume.

There are other functions in Google Trends that can help call in accurate segmentation of the keyword data that helps to understand what geographical areas are best for promotional efforts and also discover brand-new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of no to 100.

You can’t really know if the pattern is reporting hundreds of keyword searches or thousands because the graph is on a relative scale of no to one hundred.

However, the relative numbers can have more indicating when they are compared with keywords for which there are known traffic levels from another keyword phrase.

One method to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are already understood, for example, from a PPC project.

If the keyword volume is particularly large for which you don’t have a keyword to compare, there’s another method to discover a keyword to use for contrast.

A comparison keyword does not have to be related. It can be in a completely various vertical and might even be the name of a trending star.

The crucial thing is the basic keyword volume data.

Google releases a Google Trends Daily Trends website that shows trending search questions.

What works about this page is that Google offers keyword volumes in numbers, like 100,000+ searches each day, and so on.

Example Of How To Pinpoint Browse Volume

I’m going to use the search expression [how to drop weight] as an example of how to utilize Google Trends to get a close idea of actual search volume.

The way I do it is by utilizing recognized search volumes and comparing them to the target keyword phrase.

Google offers search volumes on its trending searches page, which can be changed for what’s trending in any country.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Step 1. Find Search Trends For Target Keyword Phrases

The target keyword phrase we’re researching is [how to slim down]

Below is a screenshot of the one-year trend for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly steady trend line from September 2021 to September 2022.

Then I added the two keyword expressions for which we have a close search volume count to compare all three, but for a 24-hour period.

I use a 24-hour time period because the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red trend line, is ideal in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast informs us is that the phrase [how to slim down] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword phrase [Ana De Armas]Since we understand that [Ana De Armas] has a search volume of around 50,000+ searches on this specific day, and [Bret Favre News] has a search volume of 20,000+ queries on the very same day, we can state with affordable accuracy that the keyword phrase, [how to slim down] has roughly a daily search volume of around 30,000 on an average day, provide or take a few thousand.

The actual numbers might be higher due to the fact that Google Trends reveals the highs and lows at particular points of the day. The overall for the day is most likely higher.

The above hack isn’t 100% accurate. However it’s enough to offer a strong ballpark idea and can be utilized to compare with and verify theorized information from a paid keyword research tool.

Related: How To Do Keyword Research Study For SEO

2. Discover Insights From Time-based Patterns

There are 2 basic ways to take a look at the keyword data: extended throughout over longer amount of times and shorter time periods.

Extended Period Trends

You can set Google Trends to show you the traffic trends extending back to 2004. This is valuable for showing you the audience patterns.

  • Upward Long-Term Trends: If a pattern is regularly increasing, this suggests you require to focus energy on producing material for this pattern.
  • Down Long-Term Trends: If the pattern line is gradually moving down, then it may be a signal that audience content consumption is altering.

For example, evaluation this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear down pattern for WordPress in all three variations.

The downward pattern reaches associated phrases such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons that search trends go down. It can be that individuals lost interest, that the interest went somewhere else or that the trend is obsolete.

The digital electronic camera item category is a fine example of a down spiral triggered by a product being replaced by something else.

  • The digital electronic camera triggered the recession in searches for traditional analog cams.
  • The iPhone began the down spiral of the digital cam.

Knowing which way the wind is blowing might assist a content online marketer or publisher comprehend when it’s time to bail on a topic or item classification and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Novice’s Guide

3. Related Subjects And Queries

Google Trends has 2 excellent features, one called Associated Topics and the other Related Queries.

Subjects

Topics are search questions that share a concept.

Determining related topics that are trending upwards is useful for finding out how an audience or customer need is moving.

This information can, in turn, offer ideas for content generation or new item selections.

According to Google:

“Associated Topics

Users searching for your term likewise searched for these subjects.

You Can View by the Following Metrics

Leading– The most popular topics. Scoring is on a relative scale where a worth of 100 is the most typically browsed topic and a worth of 50 is a subject searched half as often as the most popular term, and so on.

Increasing– Associated subjects with the greatest increase in search frequency because the last time period.

Outcomes marked “Breakout” had a remarkable increase, probably because these topics are brand-new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Related Subjects.

Leading queries are normally the most popular searches. Rising Inquiries are inquiries that are becoming popular.

Screenshot from Google Trends, September 2022

The information from Rising Queries are fantastic for remaining ahead of the competition.

4. Short-Term Patterns Can Bring Huge Traffic

Viewing keyword trends in the brief view, such as the 90-day or even 30-day view, can expose important insights for capitalizing on quickly changing search trends.

There is a ton of traffic in Google Discover along with in Google News.

Google Discover is connected to trending topics related to searches.

Google News is of the minute in regards to existing occasions.

Sites that target either of those traffic channels benefit from understanding what the short-term patterns are.

A benefit of seeing short-term patterns (thirty days and 90 trends) is that specific days of the week stick out when those searches are popular.

Understanding which days of the week interest spikes for an offered subject can help in planning when to release particular kinds of topics, so the material is right there when the audience is searching for it.

5. Keywords By Category

Google Trends has the performance for narrowing down keyword search question inventory according to category subjects.

This supplies more precise keyword information.

The Categories tab is important since it fine-tunes your keyword research study to the correct context.

If your keyword context is [automobiles], then it makes sense to properly refine Google Trends to show simply the information for the context of vehicle.

By narrowing the Google Trends information by category, you will have the ability to discover more accurate information associated to the subjects you are researching for content within the correct context.

6. Determine Keyword Data By Geography

Google Trends keyword details by geographical area can be used for identifying what locations are the very best to outreach to for site promotion or for customizing the content to particular regions.

For instance, if particular type of products are popular in Washington D.C. and Texas, it makes good sense to intend advertising activity and localized content to those areas.

In reality, it might be helpful to focus link-building advertising activities in those locations initially considering that the interest is greater in those parts of the nation.

Keyword popularity details by area is valuable for link building, content development, material promo, and pay-per-click.

Localizing content (and the promotion of that content) can make it more relevant to individuals who have an interest in that material (or product).

Google ranks pages according to who it’s most pertinent, so including geographic subtlety into your material can assist it rank for the many people.

7. Target Search Intents With Search Types

Google Trends provides you the ability to more fine-tune the keyword data by segmenting it by the type of search the data originates from, the Browse Type.

Refining your Google Trends research study by the kind of search permits you to get rid of the “sound” that might be making your keyword research fuzzy and assist it end up being more accurate and meaningful.

Google Trends information can be improved by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a great way to determine search trends for content with the word “how” since a great deal of people search on Buy YouTube Subscribers using phrases with the words “how” in them.

Although these are searches performed on Buy YouTube Subscribers, the trends information is useful since it shows what users are trying to find.

A Google Trends search for how, what, where, when, why, and who shows that search inquiries beginning with the word “how” are by far the most popular on Buy YouTube Subscribers.

Google Trends restricts contrasts to five keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword phrases include training material that utilizes words like” how to,”fine-tuning your research with the Buy YouTube Subscribers search type might offer beneficial insights.

For instance, I have actually found that Buy YouTube Subscribers Search programs more relevant “associated subjects” and “associated inquiries” data than researching with “web search” chosen.

Here’s another example of how using various type of search types helps improve Google Trends information.

I did the same how, what, where, when, why, and who browses but this time using the News Search refinement.

Screenshot from Google Trends, September 2022 The search trends in Google News are remarkably various than the search patterns on Buy YouTube Subscribers. That’s since individuals need to know the”what “and”how”types of info in Google News. When developing content associated to news, identifying the appropriate angle to report

a news product is necessary. Understanding that the words”what”or” who”are most appropriate to a subject can be helpful for crafting the title to what the readers are most interested in. The above is the view of search inquiries for the previous 90 days. When the same keywords are

searched using the 5-year point of view, it ends up being clear that the “who”

type keywords tend to increase according to present events. As an example of how present events affect patterns, the greatest spike in searches with the word”who”

occurred in the days after the 2020 presidential election. Every Browse Type question refinement reveals a various aid to refine the outcomes so that they show more accurate info. So

, give the Browse Type selections a shot due to the fact that the details that is offered may be more accurate and helpful

than the more general and potentially loud”web search “variation. Unlock The Hidden Power Of Google Trends Free tools are generally thought about to be less useful than paid tools. That’s not always the case

with Google Trends. This post notes seven ways

to find helpful search-related trends and patterns that are definitely precise, more than some search-related data from paid tools.

What’s especially significant is that this article only starts to scratch the surface area of all the information that’s offered. Check out Google Trends and discover extra ways to mix various search patterns to acquire even more useful info. More Resources: Included Image: Studio Romantic/Best SMM Panel